Question 1

How much do bad Google reviews cost a contractor?

Accepted Answer

Most contractors lose $2,000 to $8,000 per month from missing or low Google reviews. A Harvard Business School study found that a 1-star increase in rating leads to a 5-9% increase in revenue. For a contractor doing $15,000/month, that's $750-$1,350/month in lost revenue per missing star.

Question 2

How many Google reviews does a contractor need?

Accepted Answer

Top-performing contractors in Ontario typically have 50-85 Google reviews with a 4.5+ star rating. Businesses with 50+ reviews get 266% more leads than those with fewer than 10. The minimum to appear in Google's local 3-pack is usually 20+ reviews.

Question 3

What is the ROI of Google reviews for a local business?

Accepted Answer

Google reviews directly impact revenue: 87% of consumers read reviews for local businesses, and businesses with 4.5+ stars see 59-69% click-through rates vs. 14% for 2-star businesses. An NFC review card system that costs $149 can generate $2,000-$8,000/month in additional revenue by making it easy for customers to leave reviews.

Question 4

How can contractors get more Google reviews?

Accepted Answer

The fastest way is using NFC tap-to-review cards at every job site. Only 10% of happy customers leave reviews unprompted, but an NFC card with a direct Google review link bumps that to 40-60%. Place the card on your invoice, business card, or a countertop stand. Each tap takes the customer directly to your Google review page.

How Much Are Bad Reviews Costing You?

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Your Google reviews right now

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